Everybody, every brand, product, organization. wants to be (Relevant).

 

(Relevance) in a nutshell is to know about your audience and the ability to engage with them in (The Right Way).

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You will need to have room to define (The Right Way). The main problem that with 99% certainty there is an (Elephant) in your room. 

 

(Elephants) usually take a lot of room.

And in a business-connex disable (Relevance).

 

You get it: the Chicken / Egg thing.

 

Breaking news: Neither Chicken nor Egg.

It´s ALWAYS (Elephant(s)) first.