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Everybody, every brand, product, organization. wants to be (Relevant).
(Relevance) in a nutshell is to know about your audience and the ability to engage with them in (The Right Way).
You will need to have room to define (The Right Way). The main problem that with 99% certainty there is an (Elephant) in your room.
(Elephants) usually take a lot of room.
And in a business-connex disable (Relevance).
You get it: the Chicken / Egg thing.
Breaking news: Neither Chicken nor Egg.
It´s ALWAYS (Elephant(s)) first.
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